The Virgin Group chairman was joined by former U.S. Vice President Al Gore and other leading environmentalists as he announced the challenge to find ways to significantly reduce greenhouse gases in the atmosphere.
"The Earth cannot wait 60 years. We need everybody capable of discovering an answer to put their minds to it today," Branson said.
Gore said the planet had a "fever" that had to be taken seriously.
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Until man can duplicate a blade of grass, nature can laugh at his so called scientific knowledge. ~ Thomas Edison
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